# +14% activated users for AppSignal: designing a new homepage in code

DevFeed: [+14% activated users for AppSignal: designing a new homepage in code](<https://devfeed.tech/articles/14-activated-users-for-appsignal-designing-a-new-homepage-in-code-19787.md>)

Original publisher: [Read original article](<https://evilmartians.com/chronicles/plus-14-percent-activated-users-for-appsignal-designing-a-new-homepage-in-code>)

Author: Travis Turner (richardturner@evilmartians.com)

Published: 2026-08-04T00:00:00Z

Content type: article

Language: en

Sources: [Evil Martians](<https://devfeed.tech/sources/evil-martians.md>)

Topics: [Application Performance Management (APM)](<https://devfeed.tech/topics/apm.md>), [error tracking](<https://devfeed.tech/topics/error-tracking.md>), [Tooling](<https://devfeed.tech/topics/tooling.md>), [Code](<https://devfeed.tech/topics/code.md>), [Figma](<https://devfeed.tech/topics/figma.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>)

Tags: [agentic-development](<https://devfeed.tech/tags/agentic-development.md>), [ai](<https://devfeed.tech/tags/ai.md>), [apm](<https://devfeed.tech/tags/apm.md>), [case-study](<https://devfeed.tech/tags/case-study.md>), [code](<https://devfeed.tech/tags/code.md>), [design](<https://devfeed.tech/tags/design.md>), [design-for-devtools](<https://devfeed.tech/tags/design-for-devtools.md>), [developer-marketing](<https://devfeed.tech/tags/developer-marketing.md>), [developer-products](<https://devfeed.tech/tags/developer-products.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [error-tracking](<https://devfeed.tech/tags/error-tracking.md>), [figma](<https://devfeed.tech/tags/figma.md>), [product-development](<https://devfeed.tech/tags/product-development.md>), [tooling](<https://devfeed.tech/tags/tooling.md>)

## AI overview

Evil Martians designed and shipped a new AppSignal homepage primarily in code, combining code, Figma, and AI during exploration and prototyping. The selected direction was validated through an A/B test that showed a 14% increase in activated users over the previous site.

## Source excerpt

We designed and shipped a fresh AppSignal homepage in code, then validated it in an A/B test with a 14% lift in activated users.