# 5 Key Predictions for the Data Industry in 2026

DevFeed: [5 Key Predictions for the Data Industry in 2026](<https://devfeed.tech/articles/5-key-predictions-for-the-data-industry-in-2026-37137.md>)

Original publisher: [Read original article](<https://seattledataguy.substack.com/p/5-key-predictions-for-the-data-industry-b7c>)

Author: SeattleDataGuy

Published: 2026-01-31T19:29:24Z

Content type: opinion

Language: en

Sources: [SeattleDataGuy's Newsletter](<https://devfeed.tech/sources/seattledataguy-s-newsletter.md>)

Topics: [data](<https://devfeed.tech/topics/data.md>), [Microsoft](<https://devfeed.tech/topics/microsoft.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [export](<https://devfeed.tech/topics/export.md>), [Azure](<https://devfeed.tech/topics/azure.md>)

Tags: [2026](<https://devfeed.tech/tags/2026.md>), [ai](<https://devfeed.tech/tags/ai.md>), [azure](<https://devfeed.tech/tags/azure.md>), [data](<https://devfeed.tech/tags/data.md>), [export](<https://devfeed.tech/tags/export.md>), [microsoft](<https://devfeed.tech/tags/microsoft.md>), [predictions](<https://devfeed.tech/tags/predictions.md>)

## AI overview

A commentary piece offers predictions about the data industry over the next year or two, including a possible Microsoft Fabric rebrand and the continued gap between demand for AI and companies' reliance on traditional data workflows such as ERP exports to Excel, SFTP, and APIs.

## Source excerpt

Hype Cycles, Rebrands, and the Messy Reality of Data