# 79. Метрики компании Targetprocess

DevFeed: [79. Метрики компании Targetprocess](<https://devfeed.tech/articles/79-targetprocess-30307.md>)

Original publisher: [Read original article](<https://www.mdubakov.com/posts/company-metrics>)

Published: 2018-07-18T17:35:40Z

Content type: article

Language: ru

Sources: [Blog by Michael Dubakov](<https://devfeed.tech/sources/blog-by-michael-dubakov.md>)

Topics: [Software as a service](<https://devfeed.tech/topics/saas.md>), [Shared Responsibility Model](<https://devfeed.tech/topics/shared-responsibility-model.md>)

Tags: [b2b](<https://devfeed.tech/tags/b2b.md>), [gdpr](<https://devfeed.tech/tags/gdpr.md>), [revenue](<https://devfeed.tech/tags/revenue.md>), [saas](<https://devfeed.tech/tags/saas.md>), [tag-b92bf5906bbd](<https://devfeed.tech/tags/tag-b92bf5906bbd.md>), [tag-ff1e04102c58](<https://devfeed.tech/tags/tag-ff1e04102c58.md>)

## AI overview

The article explains the company and product metrics used to assess a B2B SaaS business, including leads, website conversion, customer acquisition cost, LTV, cash receipts, revenue, ARR, expenses, and profitability. It reports roughly 2,000 leads per month, a December decline, a possible June decline potentially related to GDPR, and stagnating ARR during the year.

## Source excerpt

Сегодня я вам покажу реальные метрики, которые мы используем для оценки положения дел в нашей компании и в продукте. К сожалению, я не могу...