# A HashiConf art collab

DevFeed: [A HashiConf art collab](<https://devfeed.tech/articles/a-hashiconf-art-collab-35522.md>)

Original publisher: [Read original article](<https://meowni.ca/posts/hashicollab/>)

Author: Monica Dinculescu

Published: 2021-10-15T00:00:00Z

Content type: opinion

Language: en

Sources: [Monica Dinculescu](<https://devfeed.tech/sources/monica-dinculescu.md>)

Topics: [color](<https://devfeed.tech/topics/color.md>), [Requirements](<https://devfeed.tech/topics/requirements.md>), [iteration](<https://devfeed.tech/topics/iteration.md>)

Tags: [art](<https://devfeed.tech/tags/art.md>), [conference](<https://devfeed.tech/tags/conference.md>), [custom](<https://devfeed.tech/tags/custom.md>), [design](<https://devfeed.tech/tags/design.md>), [generative](<https://devfeed.tech/tags/generative.md>), [hashicorp](<https://devfeed.tech/tags/hashicorp.md>), [iteration](<https://devfeed.tech/tags/iteration.md>), [printer](<https://devfeed.tech/tags/printer.md>), [printing](<https://devfeed.tech/tags/printing.md>), [requirements](<https://devfeed.tech/tags/requirements.md>), [things](<https://devfeed.tech/tags/things.md>)

## AI overview

The article describes creating custom generative-art prints for HashiConf Europe speakers. Each print combines the speaker's name, talk title, and the relevant HashiCorp product color in a randomly generated geometric grid, following conference design guidelines.

## Source excerpt

A couple of months ago my friend Jana helped organize HashiConf Europe, and asked me to work on generating custom artwork for each of their speakers. This was my first experience with creating art for someone else, and especially art that had to match someone else's artistic guidelines. I've said this before, but I live and nap by the idea that rules (and editing) are at the core of the artistic process and not having to do that myself was brilliant. I wanted to write a bit about it because a) I did a bunch of work that I'm really proud of and I never got to talk about it and b) I am vain and I want to talk about it. This was the final poster: And this is what we wrote about it on the card that accompanied it: Enclosed you will find an art print made for you by generative artist and engineer Monica Dinculescu. This individual print is unique to you and you alone, as Monica has incorporated your name, the title of your talk, and the color of the HashiCorp product that you are talking about at this year's conference. Each cell in the grid has been randomly generated to contain either a letter from your name, or a pattern in the product color. Cells located towards the middle of the grid are more likely to contain a letter rather than a pattern, and this likelihood decreases in the cells towards the edges. This print is the only iteration of its kind. Were it to be generated again, it would look slightly different each time. I print everything in my art store myself, because I sell very limited editions and third-party printing companies only make sense financially when you're printing in the several dozen. This does mean that sometimes I'll fight with my printer thinking that its colour profile is whack, only to discover that it was Doing Just Fine™ and my MacBook oversaturates things like it's an Instagram filter in 2011. Every day is a school day. Here are all the prints drying on their totes profesh drying rack that is definitely not just a string I hung around in