# A modern data stack for startups

DevFeed: [A modern data stack for startups](<https://devfeed.tech/articles/a-modern-data-stack-for-startups-11745.md>)

Original publisher: [Read original article](<https://incident.io/blog/data-stack>)

Author: Lawrence Jones

Published: 2022-01-25T00:00:00Z

Content type: article

Language: en

Sources: [The incident.io Blog](<https://devfeed.tech/sources/the-incident-io-blog.md>)

Topics: [data](<https://devfeed.tech/topics/data.md>), [BigQuery](<https://devfeed.tech/topics/bigquery.md>), [datasets](<https://devfeed.tech/topics/datasets.md>), [Amazon Redshift](<https://devfeed.tech/topics/amazon-redshift.md>), [Software as a service](<https://devfeed.tech/topics/saas.md>)

Tags: [analytics](<https://devfeed.tech/tags/analytics.md>), [bigquery](<https://devfeed.tech/tags/bigquery.md>), [data](<https://devfeed.tech/tags/data.md>), [datasets](<https://devfeed.tech/tags/datasets.md>), [experimentation](<https://devfeed.tech/tags/experimentation.md>), [guide](<https://devfeed.tech/tags/guide.md>), [incident](<https://devfeed.tech/tags/incident.md>), [incident-channel](<https://devfeed.tech/tags/incident-channel.md>), [incident-management](<https://devfeed.tech/tags/incident-management.md>), [incident-response](<https://devfeed.tech/tags/incident-response.md>), [outage](<https://devfeed.tech/tags/outage.md>), [post-mortem](<https://devfeed.tech/tags/post-mortem.md>), [saas](<https://devfeed.tech/tags/saas.md>), [slack-incident](<https://devfeed.tech/tags/slack-incident.md>), [startups](<https://devfeed.tech/tags/startups.md>), [visualization](<https://devfeed.tech/tags/visualization.md>), [workshops](<https://devfeed.tech/tags/workshops.md>)

## AI overview

The article describes incident.io's modern data stack for a growing startup. It explains how data sources are loaded into BigQuery with Fivetran and Stitch, transformed with dbt, and exposed for visualization and analytics through Metabase. The stack is intended to make data accessible across the company while remaining simple and scalable.

## Source excerpt

Making data accessible to everyone in a company is key to unlocking its full potential. We've built a modern data stack using powerful, user-friendly tools that democratize data access. In this post, we'll break down the tools we use, how we've configured them, and the reasons behind our choices--ensuring seamless data flow and empowering every team to make data-driven decisions.