# Expert-in-the-loop generative AI for text generation at Stitch Fix

DevFeed: [Expert-in-the-loop generative AI for text generation at Stitch Fix](<https://devfeed.tech/articles/a-new-era-of-creativity-expert-in-the-loop-generative-ai-at-stitch-fix-29343.md>)

Original publisher: [Read original article](<https://multithreaded.stitchfix.com/blog/2023/03/06/expert-in-the-loop-generative-ai-at-stitch-fix/>)

Published: 2023-03-06T09:00:00Z

Content type: article

Language: en

Sources: [Stitch Fix](<https://devfeed.tech/sources/stitch-fix.md>)

Topics: [Generative AI](<https://devfeed.tech/topics/generative-ai.md>), [Large Language Model](<https://devfeed.tech/topics/llm.md>), [text-generation](<https://devfeed.tech/topics/text-generation.md>), [Deep learning](<https://devfeed.tech/topics/deep-learning.md>), [data](<https://devfeed.tech/topics/data.md>), [Embeddings](<https://devfeed.tech/topics/embeddings.md>)

Tags: [data](<https://devfeed.tech/tags/data.md>), [deep-learning](<https://devfeed.tech/tags/deep-learning.md>), [embeddings](<https://devfeed.tech/tags/embeddings.md>), [few-shot](<https://devfeed.tech/tags/few-shot.md>), [generative-ai](<https://devfeed.tech/tags/generative-ai.md>), [large-language-models-llms](<https://devfeed.tech/tags/large-language-models-llms.md>), [text-generation](<https://devfeed.tech/tags/text-generation.md>)

## AI overview

Stitch Fix describes using generative AI and large language models for text-generation tasks, including advertisement headlines and product descriptions, with human experts involved in the process.

## Source excerpt

Generative AI has been gaining attention and popularity in recent years. Made possible with advances in deep learning algorithms and trained with previously unimaginable amounts of data, generative AI has already contributed many real-world use cases, from creating realistic images with systems like DALL-E 2 and Midjourney, to generating human-like responses with ChatGPT. At Stitch Fix, we are constantly exploring innovative ways to utilize the latest advancements in AI and ML to enhance the experiences of our clients. In this blog post, we will delve into our approach to generative AI, with a special focus on our text generation use cases. By combining algo-generated text with a human expert-in-the-loop approach, we aim to streamline tasks such as crafting engaging advertisement headlines and producing high-fidelity product descriptions. Algo-generated Ad Headlines Generative AI in the text space is powered by large language models (LLMs) that are pre-trained on vast amounts of data (for example, GPT-3 is pre-trained on nearly the entire internet) and can understand and generate natural language. However, once pre-trained, it can generalize from very limited amounts of data and is capable of performing a wide variety of natural language tasks such as Q&A, translation, summarization, and text generation. This few-shot learning capability, which relies only on a few examples to make predictions, makes it especially well suited for tasks that require creativity and originality, such as crafting compelling ad headlines. Ad headlines are often the first interaction with potential clients, so it's crucial to make them engaging. Traditional marketing requires a copywriter to write new headlines for every new ad asset, which can be time consuming and costly, and may not always result in unique copy. Using generative AI, such as GPT-3, we can quickly generate a large number of headlines tailored to our brand tone and messaging. We achieve this by using a combination of late