# AI and the Future of B2B Marketing: Insights from Chili Piper's Co-founder

DevFeed: [AI and the Future of B2B Marketing: Insights from Chili Piper's Co-founder](<https://devfeed.tech/articles/ai-and-the-future-of-b2b-marketing-insights-from-chili-piper-s-co-founder-4476.md>)

Original publisher: [Read original article](<https://www.toptal.com/executive-guidance/podcasts/ai-and-the-future-of-b2b-marketing>)

Author: JEFF GANGEMI, GROWTH MARKETING PRACTICE LEAD @ TOPTAL

Published: 2025-11-04T23:00:00Z

Content type: article

Language: en

Sources: [Toptal Blog](<https://devfeed.tech/sources/toptal-blog.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Software as a service](<https://devfeed.tech/topics/saas.md>)

Tags: [agents](<https://devfeed.tech/tags/agents.md>), [ai](<https://devfeed.tech/tags/ai.md>), [ai-agents](<https://devfeed.tech/tags/ai-agents.md>), [b2b](<https://devfeed.tech/tags/b2b.md>), [culture](<https://devfeed.tech/tags/culture.md>), [leadership](<https://devfeed.tech/tags/leadership.md>), [marketing](<https://devfeed.tech/tags/marketing.md>), [podcast](<https://devfeed.tech/tags/podcast.md>), [remote](<https://devfeed.tech/tags/remote.md>)

## AI overview

A podcast episode featuring Chili Piper co-founder and co-CEO Alina Vandenberghe discusses how AI is reshaping B2B marketing, buyer engagement, and top-of-funnel workflows. It also covers leadership authenticity, company culture, remote-first work, and balancing technological innovation with human creativity and values.

## Source excerpt

Learn how Chili Piper's Co-founder and Co-CEO, Alina Vandenberghe, balances culture and innovation in the AI era. In this episode of the Executive Guidance podcast, she shares insights on leadership, authenticity, and embedding AI into marketing.