# AI at trivago: from experimentation to everyday impact

DevFeed: [AI at trivago: from experimentation to everyday impact](<https://devfeed.tech/articles/ai-at-trivago-from-experimentation-to-everyday-impact-28054.md>)

Original publisher: [Read original article](<https://tech.trivago.com/post/2025-10-30-ai-at-trivago-from-experimentation-to-everyday-impact/>)

Author: Carolina Muradas Strategy; Operations Lead; AI Ambassador group founder

Published: 2025-10-30T00:00:00Z

Content type: article

Language: en

Sources: [Trivago](<https://devfeed.tech/sources/trivago.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [AI Strategy](<https://devfeed.tech/topics/ai-strategy.md>)

Tags: [2025](<https://devfeed.tech/tags/2025.md>), [ai](<https://devfeed.tech/tags/ai.md>), [ai-adoption](<https://devfeed.tech/tags/ai-adoption.md>), [ai-at-work](<https://devfeed.tech/tags/ai-at-work.md>), [artificial-intelligence](<https://devfeed.tech/tags/artificial-intelligence.md>), [company](<https://devfeed.tech/tags/company.md>), [copilot](<https://devfeed.tech/tags/copilot.md>), [knowledge-sharing](<https://devfeed.tech/tags/knowledge-sharing.md>), [productivity](<https://devfeed.tech/tags/productivity.md>), [survey](<https://devfeed.tech/tags/survey.md>), [transformation](<https://devfeed.tech/tags/transformation.md>)

## AI overview

Trivago describes how its use of artificial intelligence developed from isolated experimentation into company-wide integration between 2023 and 2025. The article reports widespread employee use, positive sentiment, time savings, AI Ambassadors, and adoption of the internal trivago Copilot assistant.

## Source excerpt

Between 2023 and 2025, our approach to artificial intelligence shifted from isolated experimentation to company-wide integration. This transformation has delivered measurable productivity gains,...