# AI + design: Navigating the promise and pitfalls of AI

DevFeed: [AI + design: Navigating the promise and pitfalls of AI](<https://devfeed.tech/articles/ai-design-navigating-the-promise-and-pitfalls-of-ai-9493.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/ai-design-navigating-the-promise-and-pitfalls-of-ai/>)

Author: Andrew Hogan

Published: 2024-06-18T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [AI Development](<https://devfeed.tech/topics/ai-development.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Figma](<https://devfeed.tech/topics/figma.md>), [Large Language Model](<https://devfeed.tech/topics/llm.md>), [Repl.it](<https://devfeed.tech/topics/replit.md>), [AI Strategy](<https://devfeed.tech/topics/ai-strategy.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [design](<https://devfeed.tech/tags/design.md>), [developers](<https://devfeed.tech/tags/developers.md>), [development](<https://devfeed.tech/tags/development.md>), [generative](<https://devfeed.tech/tags/generative.md>), [language-models](<https://devfeed.tech/tags/language-models.md>), [large-language-models-llms](<https://devfeed.tech/tags/large-language-models-llms.md>), [products](<https://devfeed.tech/tags/products.md>)

## AI overview

This Figma report installment examines how product and design leaders can thoughtfully experiment with AI as the initial hype gives way to practical questions. It discusses AI's effects on product design and development, including developers' early use of LLMs and their greater likelihood than designers of saying AI has transformed their work.

## Source excerpt

Our next AI + Design report installment explores how product and design leaders should experiment and iterate as hype dissipates and reality sets in.