# Swiss Airlines' AI-Powered Support Chat Prevents Online Flight Rebooking

DevFeed: [Swiss Airlines' AI-Powered Support Chat Prevents Online Flight Rebooking](<https://devfeed.tech/articles/ai-enshittification-swiss-airlines-edition-11286.md>)

Original publisher: [Read original article](<https://blog.ipspace.net/2025/11/swiss-airlines-ai-enshittification/>)

Published: 2025-11-17T07:00:00Z

Content type: opinion

Language: en

Sources: [ipSpace.net blog](<https://devfeed.tech/sources/ipspace-net-blog.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Support](<https://devfeed.tech/topics/support.md>), [Website](<https://devfeed.tech/topics/website.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [channel](<https://devfeed.tech/tags/channel.md>), [chat](<https://devfeed.tech/tags/chat.md>), [support](<https://devfeed.tech/tags/support.md>), [web](<https://devfeed.tech/tags/web.md>)

## AI overview

The author argues that replacing airline support with AI can fail when the system does not work and website information is outdated. The article recounts an attempt to rebook a Swiss Airlines flight that was redirected from the website to an AI-powered online chat.

## Source excerpt

Remember the vendor consultants who persuasively told you how to use their gear to build a disaster recovery solution with stretched VLANs, even though the only disaster recovery they ever experienced was the frantic attempt to restart their PowerPoint slide deck? Fortunately, I was only involved in the aftermath of their activity when the laws of physics reasserted themselves, and I helped the poor victims rearchitect their network into a somewhat saner state. There's another batch of snake-oil salesmen consultants peddling their warez to the gullible incompetent managers: the AI preachers promising reduction in support costs. Like the other group of consultants, they have never worked in support and have never implemented a working AI solution in their lives, but that never bothered them or their audience. Unfortunately, this time I had the unfortunate "privilege" of having the painful front-row seat. Read more ...