# App monetization made easy: Using Firebase, AdMob, and Google Analytics to uncover your optimal ads strategy

DevFeed: [App monetization made easy: Using Firebase, AdMob, and Google Analytics to uncover your optimal ads strategy](<https://devfeed.tech/articles/app-monetization-made-easy-using-firebase-admob-and-google-analytics-to-uncover-your-optimal-ads-strategy-16376.md>)

Original publisher: [Read original article](<https://firebase.blog/posts/2021/02/app-monetization-made-easy-using-firebase-admob-google-analytics>)

Author: Sumit Chandel; Rachel Saunders

Published: 2021-02-23T00:00:00Z

Content type: tutorial

Language: en

Sources: [Firebase Blog](<https://devfeed.tech/sources/firebase-blog.md>)

Topics: [Firebase](<https://devfeed.tech/topics/firebase.md>), [A/B Testing](<https://devfeed.tech/topics/a-b-testing.md>), [Google Analytics](<https://devfeed.tech/topics/google-analytics.md>), [App](<https://devfeed.tech/topics/app.md>), [Mobile](<https://devfeed.tech/topics/mobile.md>)

Tags: [a-b-testing](<https://devfeed.tech/tags/a-b-testing.md>), [admob](<https://devfeed.tech/tags/admob.md>), [firebase](<https://devfeed.tech/tags/firebase.md>), [google-analytics](<https://devfeed.tech/tags/google-analytics.md>), [mobile](<https://devfeed.tech/tags/mobile.md>), [remote-config](<https://devfeed.tech/tags/remote-config.md>), [retention](<https://devfeed.tech/tags/retention.md>), [revenue](<https://devfeed.tech/tags/revenue.md>)

## AI overview

This tutorial explains how to combine AdMob, Firebase Remote Config, Firebase A/B Testing, and Google Analytics to test ad strategies on subsets of app users and evaluate their effects on retention, ad revenue, and in-app purchase revenue.

## Source excerpt

News, tutorials, and updates from the Firebase team.