# Architecting for 6 Billion Daily Requests: Inside Wix's Media Platform

DevFeed: [Architecting for 6 Billion Daily Requests: Inside Wix's Media Platform](<https://devfeed.tech/articles/architecting-for-6-billion-daily-requests-inside-wix-s-media-platform-22630.md>)

Original publisher: [Read original article](<https://www.wix.engineering/post/architecting-for-6-billion-daily-requests-inside-wix-s-media-platform>)

Author: Wix Engineering

Published: 2026-09-08T08:24:05Z

Content type: article

Language: en

Sources: [Wix Engineering](<https://devfeed.tech/sources/wix-engineering.md>)

Topics: [Caching](<https://devfeed.tech/topics/caching.md>), [Go Language](<https://devfeed.tech/topics/go-language.md>), [Latency](<https://devfeed.tech/topics/latency.md>), [Compression](<https://devfeed.tech/topics/compression.md>), [data](<https://devfeed.tech/topics/data.md>), [C](<https://devfeed.tech/topics/c.md>)

Tags: [c](<https://devfeed.tech/tags/c.md>), [cache](<https://devfeed.tech/tags/cache.md>), [caching](<https://devfeed.tech/tags/caching.md>), [compression](<https://devfeed.tech/tags/compression.md>), [cpu](<https://devfeed.tech/tags/cpu.md>), [data](<https://devfeed.tech/tags/data.md>), [go](<https://devfeed.tech/tags/go.md>), [latency](<https://devfeed.tech/tags/latency.md>), [technical](<https://devfeed.tech/tags/technical.md>)

## AI overview

Wix describes engineering challenges in its media platform, which processes images, video, and audio at large scale. The supplied text explains how the team used unsafe pointers to reduce Go/C memory-copy overhead for AVIF encoding and a tiered Masters cache to reduce CPU work during image resizing.

## Source excerpt

At Wix, "Media" isn't just about storing files. It's about processing streams of information - images, video, and audio - at an immense scale. We host over 300 million websites and serve more than 6 billion media requests every single day. To handle dozens of petabytes of data while keeping costs low and latency minimal, we had to treat media handling as a complex engineering discipline. Below are five specific technical challenges we faced and the architectural solutions we implemented to...