# ARPU (Average Revenue Per User): The SaaS Guide

DevFeed: [ARPU (Average Revenue Per User): The SaaS Guide](<https://devfeed.tech/articles/arpu-average-revenue-per-user-the-saas-guide-9641.md>)

Original publisher: [Read original article](<https://dodopayments.com/blogs/arpu-average-revenue-per-user/>)

Author: Ayush Agarwal

Published: 2026-04-11T00:00:00Z

Content type: tutorial

Language: en

Sources: [Dodo Payments Blog](<https://devfeed.tech/sources/dodo-payments-blog.md>)

Topics: [Software as a service](<https://devfeed.tech/topics/saas.md>), [Benchmark](<https://devfeed.tech/topics/benchmark.md>)

Tags: [benchmarks](<https://devfeed.tech/tags/benchmarks.md>), [guide](<https://devfeed.tech/tags/guide.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [metrics](<https://devfeed.tech/tags/metrics.md>), [monetization](<https://devfeed.tech/tags/monetization.md>), [pricing-strategy](<https://devfeed.tech/tags/pricing-strategy.md>), [saas-metrics](<https://devfeed.tech/tags/saas-metrics.md>)

## AI overview

This guide explains Average Revenue Per User (ARPU), including its definition, calculation, appropriate benchmarking, and role in evaluating SaaS pricing, packaging, expansion, and growth efficiency. It emphasizes that ARPU is a useful signal but can mislead when customer segments and denominators are not handled consistently.

## Source excerpt

A complete ARPU guide for SaaS founders covering the formula, how to calculate average revenue per user, segment benchmarks, and ways to improve ARPU sustainably.