# Augmented commerce: Machine learning at Shopify

DevFeed: [Augmented commerce: Machine learning at Shopify](<https://devfeed.tech/articles/augmented-commerce-machine-learning-at-shopify-1473.md>)

Original publisher: [Read original article](<https://shopify.engineering/machine-learning-at-shopify>)

Author: Javier Moreno

Published: 2025-07-04T13:36:30Z

Content type: article

Language: en

Sources: [Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering.md>), [Shopify Engineering - Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering-shopify-engineering.md>)

Topics: [Shopify](<https://devfeed.tech/topics/shopify.md>), [AI, ML & Data Engineering](<https://devfeed.tech/topics/ai-ml-data-engineering.md>), [Optimization](<https://devfeed.tech/topics/optimization.md>), [datasets](<https://devfeed.tech/topics/datasets.md>), [qwen](<https://devfeed.tech/topics/qwen.md>), [Inference](<https://devfeed.tech/topics/inference.md>), [multimodal](<https://devfeed.tech/topics/multimodal.md>)

Tags: [infrastructure](<https://devfeed.tech/tags/infrastructure.md>), [machine-learning](<https://devfeed.tech/tags/machine-learning.md>), [models](<https://devfeed.tech/tags/models.md>), [multimodal](<https://devfeed.tech/tags/multimodal.md>), [optimization](<https://devfeed.tech/tags/optimization.md>), [qwen](<https://devfeed.tech/tags/qwen.md>), [shopify](<https://devfeed.tech/tags/shopify.md>), [tools](<https://devfeed.tech/tags/tools.md>)

## AI overview

Shopify describes how it applies machine learning to optimize commerce for merchants, from product creation through customer delivery. The article highlights personalized and system-wide optimization, product metadata enrichment with fine-tuned Qwen multimodal models, large-scale inference, and transaction fraud assessment.

## Source excerpt

Commerce is a dynamic ecosystem where our mission is to empower every merchant to succeed. We optimize each step of their journey--from product creation to customer delivery--using advanced tools, infrastructure, and partnerships to solve a complex optimization challenge.