# B2B Medical & Pharma UX Benchmark: 3,400+ Performance Scores and 2,600+ Best Practice Examples

DevFeed: [B2B Medical & Pharma UX Benchmark: 3,400+ Performance Scores and 2,600+ Best Practice Examples](<https://devfeed.tech/articles/b2b-medical-pharma-ux-benchmark-3-400-performance-scores-and-2-600-best-practice-examples-26660.md>)

Original publisher: [Read original article](<https://feeds.baymard.com/link/9825/17462397/b2b-medical-pharma-ux-benchmark-2026>)

Author: Anders Nielsen

Published: 2026-09-15T09:30:00Z

Content type: article

Language: en

Sources: [Baymard Institute](<https://devfeed.tech/sources/baymard-institute.md>)

Topics: [User experience (UX)](<https://devfeed.tech/topics/ux.md>), [Testing](<https://devfeed.tech/topics/testing.md>), [web applications](<https://devfeed.tech/topics/web-applications.md>), [Mobile](<https://devfeed.tech/topics/mobile.md>)

Tags: [b2b](<https://devfeed.tech/tags/b2b.md>), [benchmark](<https://devfeed.tech/tags/benchmark.md>), [desktop](<https://devfeed.tech/tags/desktop.md>), [ecommerce](<https://devfeed.tech/tags/ecommerce.md>), [mobile](<https://devfeed.tech/tags/mobile.md>), [performance](<https://devfeed.tech/tags/performance.md>), [research](<https://devfeed.tech/tags/research.md>), [testing](<https://devfeed.tech/tags/testing.md>), [ux](<https://devfeed.tech/tags/ux.md>)

## AI overview

Baymard reports on a UX benchmark covering 10 B2B Medical & Pharma ecommerce sites, assessed across more than 400 research-based UX parameters. The sites ranged from poor to mediocre overall, with recurring issues in product information, pricing, search, and collaborative cart workflows.

## Source excerpt

(Note: Unfortunately, e-mail and RSS don't support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.) At Baymard, we've just released a new UX benchmark with 10 "B2B Medical & Pharma" UX case studies. This follows from our large-scale user testing and adds to our existing ecommerce UX benchmark. In this article, we give you a snapshot of the overall UX performance. 10 B2B Medical & Pharma UX Case Studies and the Overall Performance AbCam mediocre B2B Medical & Pharma 40 page designs: desktop, mobile Waters mediocre B2B Medical & Pharma 38 page designs: desktop, mobile Allegro Medical mediocre B2B Medical & Pharma 41 page designs: desktop, mobile Medline mediocre B2B Medical & Pharma 25 page designs: desktop, mobile Cole-Parmer mediocre B2B Medical & Pharma 50 page designs: desktop, mobile Mckesson poor B2B Medical & Pharma 22 page designs: desktop, mobile Thermo Fisher poor B2B Medical & Pharma 42 page designs: desktop, mobile Henry Schein poor B2B Medical & Pharma 38 page designs: desktop, mobile Bound Tree Medical poor B2B Medical & Pharma 41 page designs: desktop, mobile Sigma Aldrich poor B2B Medical & Pharma 41 page designs: desktop, mobile YourSite.com? Want to know how your site performs? Get Premium access to review your own site or have it audited by Baymard researchers. These are the 10 in-depth B2B Medical & Pharma UX case studies. The 10 sites have been manually assessed across 400+ research-based UX parameters relevant to B2B Medical & Pharma, resulting in 3,400+ weighted UX performance scores and 2,600+ best practice examples from these desktop and mobile sites. Each of the 3,400+ UX performance scores from the 10 B2B Medical & Pharma case studies is summarized in the interactive scatterplot below -- showing you how they perform collectively and individually: {{ scatterplot-graph: size=big + habitat=public + base-sites=collection:medical-pharma + view-structure-id=gemini-st