# B2B2C vs B2B2E systems

DevFeed: [B2B2C vs B2B2E systems](<https://devfeed.tech/articles/b2b2c-vs-b2b2e-systems-43230.md>)

Original publisher: [Read original article](<https://fusionauth.io/blog/b2b2c-vs-b2b2e>)

Author: Dan Moore

Published: 2025-03-11T00:00:00Z

Content type: article

Language: en

Sources: [FusionAuth Blog](<https://devfeed.tech/sources/fusionauth-blog.md>)

Topics: [Software as a service](<https://devfeed.tech/topics/saas.md>), [systems](<https://devfeed.tech/topics/systems.md>), [App](<https://devfeed.tech/topics/app.md>), [User Experience](<https://devfeed.tech/topics/user-experience.md>), [Requirements](<https://devfeed.tech/topics/requirements.md>)

Tags: [architecture](<https://devfeed.tech/tags/architecture.md>), [customers](<https://devfeed.tech/tags/customers.md>), [education](<https://devfeed.tech/tags/education.md>), [product](<https://devfeed.tech/tags/product.md>), [saas](<https://devfeed.tech/tags/saas.md>), [software](<https://devfeed.tech/tags/software.md>)

## AI overview

An explanation of B2B2C, B2B2E, and the broader B2B2U SaaS model, focusing on application architecture, multi-tenant user modeling, customer relationships, and end-user value.

## Source excerpt

Learn the difference between B2B2C and B2B2E in SaaS. See how identity needs change when serving customers vs. employees in multi-tenant apps.