# Behind the scenes: Launching On-call

DevFeed: [Behind the scenes: Launching On-call](<https://devfeed.tech/articles/behind-the-scenes-launching-on-call-11683.md>)

Original publisher: [Read original article](<https://incident.io/blog/behind-the-scenes-launching-on-call>)

Author: Henry Course

Published: 2024-07-09T14:33:22Z

Content type: article

Language: en

Sources: [The incident.io Blog](<https://devfeed.tech/sources/the-incident-io-blog.md>)

Topics: [dogfooding](<https://devfeed.tech/topics/dogfooding.md>), [incident](<https://devfeed.tech/topics/incident.md>), [changelog](<https://devfeed.tech/topics/changelog.md>)

Tags: [building](<https://devfeed.tech/tags/building.md>), [company](<https://devfeed.tech/tags/company.md>), [dogfooding](<https://devfeed.tech/tags/dogfooding.md>), [incident](<https://devfeed.tech/tags/incident.md>), [incident-channel](<https://devfeed.tech/tags/incident-channel.md>), [incident-management](<https://devfeed.tech/tags/incident-management.md>), [incident-response](<https://devfeed.tech/tags/incident-response.md>), [launch](<https://devfeed.tech/tags/launch.md>), [on-call](<https://devfeed.tech/tags/on-call.md>), [outage](<https://devfeed.tech/tags/outage.md>), [post-mortem](<https://devfeed.tech/tags/post-mortem.md>), [product-launch](<https://devfeed.tech/tags/product-launch.md>), [slack-incident](<https://devfeed.tech/tags/slack-incident.md>), [support](<https://devfeed.tech/tags/support.md>), [testing](<https://devfeed.tech/tags/testing.md>), [updates](<https://devfeed.tech/tags/updates.md>)

## AI overview

The article describes how incident.io developed and launched its On-call product in private over nine months. The team adapted its rapid-release culture, used internal dogfooding and company-wide feedback, and strengthened reliability, support, and product-response processes to handle the launch.

## Source excerpt

We like to ship it then shout about it, all the time. Building On-call was different.