# Behind the scenes of Canva's DesignDNA campaign

DevFeed: [Behind the scenes of Canva's DesignDNA campaign](<https://devfeed.tech/articles/behind-the-scenes-of-canva-s-designdna-campaign-37928.md>)

Original publisher: [Read original article](<https://www.canva.dev/blog/engineering/behind-the-scenes-of-canvas-designdna-campaign/>)

Author: Divya Patel

Published: 2025-02-24T00:00:01Z

Content type: article

Language: en

Sources: [Canva Engineering](<https://devfeed.tech/sources/canva-engineering.md>)

Topics: [Generative AI](<https://devfeed.tech/topics/generative-ai.md>), [AI Development](<https://devfeed.tech/topics/ai-development.md>), [data](<https://devfeed.tech/topics/data.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [generative-ai](<https://devfeed.tech/tags/generative-ai.md>), [machine-learning](<https://devfeed.tech/tags/machine-learning.md>), [year-in-review](<https://devfeed.tech/tags/year-in-review.md>)

## AI overview

Canva explains how it used generative AI to create its DesignDNA year-in-review campaign. The campaign matched users to one of seven design trends and generated personalized copy and imagery based on their design behaviors, while following internal privacy policies.

## Source excerpt

How we used generative AI to build our year-in-review campaign