# Behind trivago's Smart AI Search: From Concept to Reality

DevFeed: [Behind trivago's Smart AI Search: From Concept to Reality](<https://devfeed.tech/articles/behind-trivago-s-smart-ai-search-from-concept-to-reality-28049.md>)

Original publisher: [Read original article](<https://tech.trivago.com/post/2024-12-17-behind-trivagos-ai-search-from-concept-to-reality/>)

Author: Sören Weber Senior Product Manager @ trivago; Core Product; AI Linkedin profile

Published: 2024-12-17T00:00:00Z

Content type: article

Language: en

Sources: [Trivago](<https://devfeed.tech/sources/trivago.md>)

Topics: [AI search](<https://devfeed.tech/topics/ai-search.md>), [Generative AI](<https://devfeed.tech/topics/generative-ai.md>), [Large Language Model](<https://devfeed.tech/topics/llm.md>), [Google](<https://devfeed.tech/topics/google.md>), [Development](<https://devfeed.tech/topics/development.md>), [User experience (UX)](<https://devfeed.tech/topics/ux.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [ai-search](<https://devfeed.tech/tags/ai-search.md>), [artificial-intelligence](<https://devfeed.tech/tags/artificial-intelligence.md>), [core](<https://devfeed.tech/tags/core.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [generative](<https://devfeed.tech/tags/generative.md>), [generative-ai](<https://devfeed.tech/tags/generative-ai.md>), [google](<https://devfeed.tech/tags/google.md>), [industry](<https://devfeed.tech/tags/industry.md>), [integration](<https://devfeed.tech/tags/integration.md>), [interface](<https://devfeed.tech/tags/interface.md>), [interview](<https://devfeed.tech/tags/interview.md>), [language-models](<https://devfeed.tech/tags/language-models.md>), [machine-learning](<https://devfeed.tech/tags/machine-learning.md>), [search](<https://devfeed.tech/tags/search.md>), [smart](<https://devfeed.tech/tags/smart.md>), [ux-design](<https://devfeed.tech/tags/ux-design.md>)

## AI overview

An interview with trivago product manager Sören Weber describes the development of Smart AI Search, a natural-language hotel search feature. The article covers the team's motivations, use of generative AI and LLMs, early prototypes, collaboration with Google, and integration challenges involving the existing search experience and UX design.

## Source excerpt

Are you passionate about AI and its potential to transform the travel industry? Then dive into our interview with Sören Weber, Senior Product Manager at trivago, as he reveals the journey from c...