# Branded launch screen: the new splash for Android

DevFeed: [Branded launch screen: the new splash for Android](<https://devfeed.tech/articles/branded-launch-screen-the-new-splash-for-android-27139.md>)

Original publisher: [Read original article](<https://antonioleiva.com/branded-launch-screen>)

Published: 2015-08-09T00:00:00Z

Content type: article

Language: en

Sources: [Antonio Leiva](<https://devfeed.tech/sources/antonio-leiva.md>)

Topics: [Android](<https://devfeed.tech/topics/android.md>), [Material Design](<https://devfeed.tech/topics/material-design.md>), [Mobile](<https://devfeed.tech/topics/mobile.md>), [App](<https://devfeed.tech/topics/app.md>)

Tags: [android](<https://devfeed.tech/tags/android.md>), [launch](<https://devfeed.tech/tags/launch.md>), [material-design](<https://devfeed.tech/tags/material-design.md>), [mobile](<https://devfeed.tech/tags/mobile.md>), [screen](<https://devfeed.tech/tags/screen.md>)

## AI overview

The article explains Android's Branded Launch Screen concept in the latest Material Design specifications. Unlike a fixed-duration splash screen, it appears during the initial launch transition when an app takes time to initialize, allowing the window background to display branding while the first view is prepared.

## Source excerpt

Everything Android, Kotlin and other random topics