# Building a Magic Mirror: AI retail experiences with Remix

DevFeed: [Building a Magic Mirror: AI retail experiences with Remix](<https://devfeed.tech/articles/building-a-magic-mirror-ai-retail-experiences-with-remix-1475.md>)

Original publisher: [Read original article](<https://shopify.engineering/magic-mirror>)

Author: Nikola Draca

Published: 2026-03-19T12:33:46Z

Content type: article

Language: en

Sources: [Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering.md>), [Shopify Engineering - Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering-shopify-engineering.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Remix](<https://devfeed.tech/topics/remix.md>), [webcam](<https://devfeed.tech/topics/webcam.md>), [Shopify](<https://devfeed.tech/topics/shopify.md>), [browser](<https://devfeed.tech/topics/browser.md>), [API](<https://devfeed.tech/topics/api.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [api](<https://devfeed.tech/tags/api.md>), [browser](<https://devfeed.tech/tags/browser.md>), [building](<https://devfeed.tech/tags/building.md>), [code](<https://devfeed.tech/tags/code.md>), [customer](<https://devfeed.tech/tags/customer.md>), [generate](<https://devfeed.tech/tags/generate.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [mirror](<https://devfeed.tech/tags/mirror.md>), [product](<https://devfeed.tech/tags/product.md>), [retail](<https://devfeed.tech/tags/retail.md>), [server](<https://devfeed.tech/tags/server.md>), [shopify](<https://devfeed.tech/tags/shopify.md>), [webcam](<https://devfeed.tech/tags/webcam.md>)

## AI overview

This article presents Shopify's AI-powered magic mirror: a customizable retail installation that uses a display, hidden webcam, and Remix server to recognize visual signals and deliver personalized messages, animations, product recommendations, challenges, and discount codes. It also outlines a makeup shade-matching use case and the hardware needed to build the experience.

## Source excerpt

The technical blueprint for an AI-powered mirror that sees customers, analyzes their appearance, and delivers personalized product recommendations in real-time.