# Building a Real-time Buyer Signal Data Pipeline for Shopify Inbox

DevFeed: [Building a Real-time Buyer Signal Data Pipeline for Shopify Inbox](<https://devfeed.tech/articles/building-a-real-time-buyer-signal-data-pipeline-for-shopify-inbox-1540.md>)

Original publisher: [Read original article](<https://shopify.engineering/real-time-buyer-signal-data-pipeline-shopify-inbox>)

Author: Ashay Pathak

Published: 2021-12-13T21:24:33Z

Content type: article

Language: en

Sources: [Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering.md>), [Shopify Engineering - Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering-shopify-engineering.md>)

Topics: [data](<https://devfeed.tech/topics/data.md>), [App](<https://devfeed.tech/topics/app.md>)

Tags: [a-b-testing](<https://devfeed.tech/tags/a-b-testing.md>), [apache](<https://devfeed.tech/tags/apache.md>), [app](<https://devfeed.tech/tags/app.md>), [apple](<https://devfeed.tech/tags/apple.md>), [building](<https://devfeed.tech/tags/building.md>), [business](<https://devfeed.tech/tags/business.md>), [customer](<https://devfeed.tech/tags/customer.md>), [data](<https://devfeed.tech/tags/data.md>), [event](<https://devfeed.tech/tags/event.md>), [experiment](<https://devfeed.tech/tags/experiment.md>), [insights](<https://devfeed.tech/tags/insights.md>), [messaging](<https://devfeed.tech/tags/messaging.md>), [product](<https://devfeed.tech/tags/product.md>), [products](<https://devfeed.tech/tags/products.md>), [real-time](<https://devfeed.tech/tags/real-time.md>), [sales](<https://devfeed.tech/tags/sales.md>), [shopify](<https://devfeed.tech/tags/shopify.md>), [solutions](<https://devfeed.tech/tags/solutions.md>), [streaming](<https://devfeed.tech/tags/streaming.md>), [testing](<https://devfeed.tech/tags/testing.md>)

## AI overview

Shopify Data built a real-time Apache Beam pipeline that surfaces cart and order-completion signals to merchants in Shopify Inbox during customer conversations. The article covers the pipeline's design, streaming challenges, Apache Beam functions, and A/B testing of merchant behavior.

## Source excerpt

Shopify Data built a real-time buyer signal data pipeline to show relevant customer information to merchants while they're chatting with their customers.