# Building Smarter E-Commerce with Laravel: The Artisan of the Day Is Emma De Silva.

DevFeed: [Building Smarter E-Commerce with Laravel: The Artisan of the Day Is Emma De Silva.](<https://devfeed.tech/articles/building-smarter-e-commerce-with-laravel-the-artisan-of-the-day-is-emma-de-silva-3599.md>)

Original publisher: [Read original article](<https://laravel.com/blog/building-smarter-e-commerce-with-laravel-the-artisan-of-the-day-is-emma-de-silva>)

Author: Ana Tavares

Published: 2025-09-09T14:50:12Z

Content type: article

Language: en

Sources: [Laravel Blog](<https://devfeed.tech/sources/laravel-blog.md>)

Topics: [Laravel](<https://devfeed.tech/topics/laravel.md>), [Back end](<https://devfeed.tech/topics/backend.md>), [Programming](<https://devfeed.tech/topics/programming.md>), [Computer science](<https://devfeed.tech/topics/computer-science.md>), [Markdown](<https://devfeed.tech/topics/markdown.md>)

Tags: [2025](<https://devfeed.tech/tags/2025.md>), [apis](<https://devfeed.tech/tags/apis.md>), [backend](<https://devfeed.tech/tags/backend.md>), [conference](<https://devfeed.tech/tags/conference.md>), [developer](<https://devfeed.tech/tags/developer.md>), [docs](<https://devfeed.tech/tags/docs.md>), [e-commerce](<https://devfeed.tech/tags/e-commerce.md>), [fundamentals](<https://devfeed.tech/tags/fundamentals.md>), [laravel](<https://devfeed.tech/tags/laravel.md>), [markdown](<https://devfeed.tech/tags/markdown.md>), [programming](<https://devfeed.tech/tags/programming.md>), [startups](<https://devfeed.tech/tags/startups.md>)

## AI overview

Emma De Silva describes her path from teenage frontend freelancer and startup founder to backend developer at Grebban, a headless e-commerce agency. She explains how Grebban uses Laravel for core APIs and Horizon for queues, discusses her Laravel-powered HydePHP project, and advises new developers to master computer science fundamentals and framework documentation.

## Source excerpt

From startup founder to backend developer at Grebban, Emma De Silva talks Laravel, Horizon, and why mastering fundamentals matters for every developer.