# Building the Operating Model for Agentic AI at Expedia Group

DevFeed: [Building the Operating Model for Agentic AI at Expedia Group](<https://devfeed.tech/articles/building-the-operating-model-for-agentic-ai-at-expedia-group-57825.md>)

Original publisher: [Read original article](<https://medium.com/expedia-group-tech/building-the-operating-model-for-agentic-ai-at-expedia-group-f7555fcce506?source=rss----38998a53046f---4>)

Author: Xavier Amatriain

Published: 2026-09-22T11:01:01Z

Content type: article

Language: en

Sources: [Expedia](<https://devfeed.tech/sources/expedia.md>)

Topics: [Agentic AI](<https://devfeed.tech/topics/what-is-agentic-ai.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Orchestration](<https://devfeed.tech/topics/orchestration.md>), [context](<https://devfeed.tech/topics/context.md>), [long-running](<https://devfeed.tech/topics/long-running.md>), [Tool](<https://devfeed.tech/topics/tool.md>)

Tags: [agentic](<https://devfeed.tech/tags/agentic.md>), [agentic-ai](<https://devfeed.tech/tags/agentic-ai.md>), [agentic-development](<https://devfeed.tech/tags/agentic-development.md>), [agents](<https://devfeed.tech/tags/agents.md>), [ai](<https://devfeed.tech/tags/ai.md>), [ai-agent](<https://devfeed.tech/tags/ai-agent.md>), [ai-assisted-workflows](<https://devfeed.tech/tags/ai-assisted-workflows.md>), [ai-governance](<https://devfeed.tech/tags/ai-governance.md>), [autonomy](<https://devfeed.tech/tags/autonomy.md>), [evaluation](<https://devfeed.tech/tags/evaluation.md>), [governance](<https://devfeed.tech/tags/governance.md>), [innovation](<https://devfeed.tech/tags/innovation.md>), [platform](<https://devfeed.tech/tags/platform.md>), [tooling](<https://devfeed.tech/tags/tooling.md>), [workflow](<https://devfeed.tech/tags/workflow.md>)

## AI overview

Expedia Group describes an operating model for developing and governing agentic AI across its business. The model combines communication and culture, platform and tooling, governance, and enforcement with recommendations, while distinguishing deterministic workflows, AI-assisted workflows, and agents.

## Source excerpt

Expedia Group Technology -- InnovationHow Expedia Group is getting organizationally and operationally ready for agentsPhoto by Willian Justen de Vasconcellos on Unsplash At Expedia Group™, agents are showing up across the business: traveler-facing trip planners, partner tools, internal copilots, log readers, and a growing number of workflows that make teams say, "We tried this, and it was surprisingly useful." That energy is exactly what AI should unlock. But without shared foundations, it can also create fragmented technology choices, partial governance stories, and promising experiments that never become durable capabilities. The question is not how to stop teams from building agents. It is how to let teams explore locally while building toward shared standards, reusable patterns, clear accountability, and a coherent experience for travelers and employees. At Expedia Group, the answer is a connected operating model: communication and culture, platform and tooling, governance, and enforcement and recommendations. Together, these layers help us move quickly without becoming fragile. What "agentic development" means at Expedia Group "Agentic" is a term that can quickly become too broad to be useful. We should be precise. Deterministic workflows, AI-assisted workflows, and agents all have a place in our technology landscape. A deterministic workflow follows explicit, repeatable rules. An AI-assisted workflow may call a model within an otherwise scripted process. Both can be valuable, reliable, and often the right solution for a defined problem. But neither should automatically be called agentic. At Expedia Group, an agent is an AI-powered system that works toward a goal. It can use context and memory, draw on skills, reason across multiple steps, and use tools to gather information or make progress. Some tasks will be long-running: they require the system to maintain relevant context, adapt to changing conditions, and work through a sequence of decisions rather than ex