# Chat, are we cooked? How language has become the new metric of virality

DevFeed: [Chat, are we cooked? How language has become the new metric of virality](<https://devfeed.tech/articles/chat-are-we-cooked-how-language-has-become-the-new-metric-of-virality-9566.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/chat-are-we-cooked-algospeak-adam-aleksic/>)

Author: Jenny Xie

Published: 2025-12-16T00:00:00Z

Content type: opinion

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Algorithms](<https://devfeed.tech/topics/algorithms.md>), [User interface design](<https://devfeed.tech/topics/ui-design.md>), [Figma](<https://devfeed.tech/topics/figma.md>)

Tags: [algorithms](<https://devfeed.tech/tags/algorithms.md>), [design](<https://devfeed.tech/tags/design.md>), [figma](<https://devfeed.tech/tags/figma.md>), [user-interface](<https://devfeed.tech/tags/user-interface.md>)

## AI overview

Figma interviews linguist Adam Aleksic about how social media algorithms influence language, virality, thought, and relationships. The discussion also examines how interface designs such as Tinder's swiping mechanism shape communication and social interaction.

## Source excerpt

We sat down with linguist Adam Aleksic, author of "Algospeak: How Social Media Is Transforming the Future of Language," to learn how algorithms shape not just how we talk, but how we think and relate.