# ChatGPT Ads expands across Europe

DevFeed: [ChatGPT Ads expands across Europe](<https://devfeed.tech/articles/chatgpt-ads-expands-across-europe-6329.md>)

Original publisher: [Read original article](<https://openai.com/index/chatgpt-ads-expands-across-europe>)

Published: 2026-08-18T22:00:00Z

Content type: news

Language: en

Sources: [OpenAI News](<https://devfeed.tech/sources/openai-news.md>)

Topics: [ChatGPT](<https://devfeed.tech/topics/chatgpt.md>), [OpenAI](<https://devfeed.tech/topics/openai.md>), [personalization](<https://devfeed.tech/topics/personalization.md>)

Tags: [ads](<https://devfeed.tech/tags/ads.md>), [advertising](<https://devfeed.tech/tags/advertising.md>), [business](<https://devfeed.tech/tags/business.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [cost](<https://devfeed.tech/tags/cost.md>), [customer](<https://devfeed.tech/tags/customer.md>), [enterprise](<https://devfeed.tech/tags/enterprise.md>), [europe](<https://devfeed.tech/tags/europe.md>), [norway](<https://devfeed.tech/tags/norway.md>), [openai](<https://devfeed.tech/tags/openai.md>), [personalization](<https://devfeed.tech/tags/personalization.md>), [platform](<https://devfeed.tech/tags/platform.md>), [product](<https://devfeed.tech/tags/product.md>), [subscriptions](<https://devfeed.tech/tags/subscriptions.md>)

## AI overview

ChatGPT Ads is expanding to 31 European markets, with access initially provided through OpenAI's ads team and partners and self-service access now available through Ads Manager. Ads appear only for Free and Go users, while paid plans remain ad-free. OpenAI says ads are labeled, separate from answers, and designed to preserve conversation privacy and user control over personalization.

## Source excerpt

ChatGPT Ads is expanding to 31 European markets. Learn how advertisers can reach people as they explore, compare options, and make decisions.