# Circles powers telco personalization with OpenAI technology

DevFeed: [Circles powers telco personalization with OpenAI technology](<https://devfeed.tech/articles/circles-powers-telco-personalization-with-openai-technology-6343.md>)

Original publisher: [Read original article](<https://openai.com/index/circles>)

Published: 2026-08-03T00:00:00Z

Content type: article

Language: en

Sources: [OpenAI News](<https://devfeed.tech/sources/openai-news.md>)

Topics: [OpenAI](<https://devfeed.tech/topics/openai.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [API](<https://devfeed.tech/topics/api.md>), [Software as a service](<https://devfeed.tech/topics/saas.md>), [data](<https://devfeed.tech/topics/data.md>), [real-time](<https://devfeed.tech/topics/real-time.md>), [codex](<https://devfeed.tech/topics/codex.md>)

Tags: [account-management](<https://devfeed.tech/tags/account-management.md>), [agents](<https://devfeed.tech/tags/agents.md>), [ai](<https://devfeed.tech/tags/ai.md>), [api](<https://devfeed.tech/tags/api.md>), [codex](<https://devfeed.tech/tags/codex.md>), [customer-engagement](<https://devfeed.tech/tags/customer-engagement.md>), [data](<https://devfeed.tech/tags/data.md>), [development](<https://devfeed.tech/tags/development.md>), [efficiency](<https://devfeed.tech/tags/efficiency.md>), [openai](<https://devfeed.tech/tags/openai.md>), [real-time](<https://devfeed.tech/tags/real-time.md>), [saas](<https://devfeed.tech/tags/saas.md>), [testing](<https://devfeed.tech/tags/testing.md>)

## AI overview

Circles uses the OpenAI API and Codex to build AI-native telco experiences, including personalized recommendations, conversational support, and specialist-agent workflows. The article reports a 22% increase in ARPU, a 9% reduction in churn, a 65% autonomous support resolution rate, and a 29% improvement in development efficiency.

## Source excerpt

Circles uses the OpenAI API and Codex to power AI-native telco experiences, increasing ARPU by 22%, reducing churn by 9%, and improving development efficiency.