# CleverTap Engineering - Behavioral Messaging at 100B Scale

DevFeed: [CleverTap Engineering - Behavioral Messaging at 100B Scale](<https://devfeed.tech/articles/clevertap-engineering-behavioral-messaging-at-100b-scale-27888.md>)

Original publisher: [Read original article](<https://clevertap.com/blog/clevertap-engineering-behavioral-messaging-at-scale/>)

Author: Mohit Minhas

Published: 2017-12-07T08:00:04Z

Content type: article

Language: en

Sources: [CleverTap](<https://devfeed.tech/sources/clevertap.md>)

Topics: [Messaging](<https://devfeed.tech/topics/messaging.md>), [data](<https://devfeed.tech/topics/data.md>), [real-time](<https://devfeed.tech/topics/real-time.md>), [Persistence](<https://devfeed.tech/topics/persistence.md>), [Hadoop](<https://devfeed.tech/topics/hadoop.md>), [MongoDB](<https://devfeed.tech/topics/mongodb.md>)

Tags: [architecture](<https://devfeed.tech/tags/architecture.md>), [behavioral-analytics](<https://devfeed.tech/tags/behavioral-analytics.md>), [clevertap](<https://devfeed.tech/tags/clevertap.md>), [clevertap-behavioral-analytics-engineering](<https://devfeed.tech/tags/clevertap-behavioral-analytics-engineering.md>), [data](<https://devfeed.tech/tags/data.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [hadoop](<https://devfeed.tech/tags/hadoop.md>), [messaging](<https://devfeed.tech/tags/messaging.md>), [mongodb](<https://devfeed.tech/tags/mongodb.md>), [persistence](<https://devfeed.tech/tags/persistence.md>), [real-time](<https://devfeed.tech/tags/real-time.md>), [storage](<https://devfeed.tech/tags/storage.md>)

## AI overview

CleverTap describes how its platform processes large volumes of behavioral events and delivers real-time, personalized messages. The article explains the platform's data architecture, segmentation and notification systems, and its transition from third-party tools such as Hadoop and MongoDB to a custom in-house in-memory data store with persistence and external backups.

## Source excerpt

At CleverTap, we are rapidly approaching a landmark of sorts: processing 100 Billion unique monthly events and sending out tens The post CleverTap Engineering - Behavioral Messaging at 100B Scale first appeared on CleverTap.