# Context is Key: How HubSpot Scaled AI Adoption

DevFeed: [Context is Key: How HubSpot Scaled AI Adoption](<https://devfeed.tech/articles/context-is-key-how-hubspot-scaled-ai-adoption-29104.md>)

Original publisher: [Read original article](<https://product.hubspot.com/blog/context-is-key-how-hubspot-scaled-ai-adoption>)

Author: blamattina@hubspot.com (Brian LaMattina)

Published: 2025-09-24T14:41:07Z

Content type: article

Language: en

Sources: [HubSpot](<https://devfeed.tech/sources/hubspot.md>)

Topics: [AI Strategy](<https://devfeed.tech/topics/ai-strategy.md>), [AI-assisted coding](<https://devfeed.tech/topics/ai-assisted-coding.md>), [GitHub Copilot](<https://devfeed.tech/topics/github-copilot.md>), [hubspot](<https://devfeed.tech/topics/hubspot.md>), [User experience (UX)](<https://devfeed.tech/topics/ux.md>), [Architecture & Design](<https://devfeed.tech/topics/architecture-design.md>)

Tags: [adoption](<https://devfeed.tech/tags/adoption.md>), [ai](<https://devfeed.tech/tags/ai.md>), [ai-adoption](<https://devfeed.tech/tags/ai-adoption.md>), [ai-coding](<https://devfeed.tech/tags/ai-coding.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [github-copilot](<https://devfeed.tech/tags/github-copilot.md>), [measurement](<https://devfeed.tech/tags/measurement.md>), [organizational](<https://devfeed.tech/tags/organizational.md>), [teams](<https://devfeed.tech/tags/teams.md>), [training](<https://devfeed.tech/tags/training.md>)

## AI overview

HubSpot describes how it scaled AI coding-tool adoption across its engineering organization, moving from cautious experimentation to broad adoption. The article focuses on organizational commitment, enablement, measurement, and lessons for teams scaling beyond proof-of-concept projects.

## Source excerpt

This post is intended to be the first in a series about empowering product, UX, and engineering teams with AI. We're going to focus on how we've approached and scaled the use of AI in the context of writing code.