# Craft and beauty: The ROI of marrying form and function

DevFeed: [Craft and beauty: The ROI of marrying form and function](<https://devfeed.tech/articles/craft-and-beauty-the-roi-of-marrying-form-and-function-10076.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/stripe-sessions-linear-figma/>)

Author: Figma

Published: 2024-05-09T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [User Experience](<https://devfeed.tech/topics/user-experience.md>), [Usability](<https://devfeed.tech/topics/usability.md>), [User interface design](<https://devfeed.tech/topics/ui-design.md>), [stripe](<https://devfeed.tech/topics/stripe.md>)

Tags: [business](<https://devfeed.tech/tags/business.md>), [conversion](<https://devfeed.tech/tags/conversion.md>), [design](<https://devfeed.tech/tags/design.md>), [growth](<https://devfeed.tech/tags/growth.md>), [product](<https://devfeed.tech/tags/product.md>), [stripe](<https://devfeed.tech/tags/stripe.md>), [usability](<https://devfeed.tech/tags/usability.md>), [user-experience](<https://devfeed.tech/tags/user-experience.md>)

## AI overview

Leaders from Stripe, Linear, and Figma discuss how craft, beauty, and attention to detail improve user experience and support business growth. The article highlights examples involving Stripe Checkout and an email redesign, where improved quality, clarity, and aesthetics were associated with higher revenue and conversion.

## Source excerpt

Leaders from Stripe, Linear, and Figma explore how craft and beauty are core to product and business growth.