# Craft in design: What it is & why it matters

DevFeed: [Craft in design: What it is & why it matters](<https://devfeed.tech/articles/craft-in-design-what-it-is-why-it-matters-9127.md>)

Original publisher: [Read original article](<https://slack.design/articles/craft-in-design-what-it-is-why-it-matters/>)

Author: andyacevedo

Published: 2024-06-26T17:25:44Z

Content type: article

Language: en

Sources: [Slack Design](<https://devfeed.tech/sources/slack-design.md>)

Topics: [User Experience](<https://devfeed.tech/topics/user-experience.md>), [Usability](<https://devfeed.tech/topics/usability.md>), [User interface design](<https://devfeed.tech/topics/ui-design.md>), [Software Engineering](<https://devfeed.tech/topics/software-engineering.md>), [Slack](<https://devfeed.tech/topics/slack.md>)

Tags: [article](<https://devfeed.tech/tags/article.md>), [design](<https://devfeed.tech/tags/design.md>), [experience](<https://devfeed.tech/tags/experience.md>), [slack](<https://devfeed.tech/tags/slack.md>), [software](<https://devfeed.tech/tags/software.md>), [software-design](<https://devfeed.tech/tags/software-design.md>), [uncategorized](<https://devfeed.tech/tags/uncategorized.md>), [usability](<https://devfeed.tech/tags/usability.md>), [user-experience](<https://devfeed.tech/tags/user-experience.md>)

## AI overview

The article defines craft in software design and explains how it complements utility and usability. Using Slack's product principles, it argues that craft shapes how a product feels, supports intuitive and dependable experiences, and can contribute to positive emotional responses and customer loyalty.

## Source excerpt

In software design we have all heard the phrase "well-crafted user experience." It may have come up in conversation, in an article or in a job interview. Indeed, conversation and debate about craft, what it is and why it matters, has been a through-line during my 20+ years in tech. I've worked at companies that [...] The post Craft in design: What it is & why it matters appeared first on Slack Design.