# Customer Acquisition Cost (CAC): How to Calculate for SaaS

DevFeed: [Customer Acquisition Cost (CAC): How to Calculate for SaaS](<https://devfeed.tech/articles/customer-acquisition-cost-cac-how-to-calculate-for-saas-9785.md>)

Original publisher: [Read original article](<https://dodopayments.com/blogs/customer-acquisition-cost-saas/>)

Author: Ayush Agarwal

Published: 2026-04-11T00:00:00Z

Content type: tutorial

Language: en

Sources: [Dodo Payments Blog](<https://devfeed.tech/sources/dodo-payments-blog.md>)

Topics: [Software as a service](<https://devfeed.tech/topics/saas.md>), [Benchmark](<https://devfeed.tech/topics/benchmark.md>), [Optimization](<https://devfeed.tech/topics/optimization.md>)

Tags: [benchmarks](<https://devfeed.tech/tags/benchmarks.md>), [growth](<https://devfeed.tech/tags/growth.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [optimization](<https://devfeed.tech/tags/optimization.md>), [saas-metrics](<https://devfeed.tech/tags/saas-metrics.md>)

## AI overview

A guide to calculating customer acquisition cost for SaaS. It explains that CAC should include marketing, sales, tooling, contractor, agency, event, and content costs, and discusses benchmarking, channel and customer segmentation, retention, pricing, monetization, and payback.

## Source excerpt

Learn how to calculate customer acquisition cost for SaaS, what to include in CAC, how to benchmark it, and how to improve payback without hurting growth.