# Customer Lifetime Value (CLV): How to Calculate and Improve It

DevFeed: [Customer Lifetime Value (CLV): How to Calculate and Improve It](<https://devfeed.tech/articles/customer-lifetime-value-clv-how-to-calculate-and-improve-it-9792.md>)

Original publisher: [Read original article](<https://dodopayments.com/blogs/customer-lifetime-value-guide/>)

Author: Ayush Agarwal

Published: 2026-04-11T00:00:00Z

Content type: tutorial

Language: en

Sources: [Dodo Payments Blog](<https://devfeed.tech/sources/dodo-payments-blog.md>)

Topics: [Software as a service](<https://devfeed.tech/topics/saas.md>), [SIEM, Security, Observability](<https://devfeed.tech/topics/siem-security-observability.md>)

Tags: [churn](<https://devfeed.tech/tags/churn.md>), [growth](<https://devfeed.tech/tags/growth.md>), [guide](<https://devfeed.tech/tags/guide.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [metric](<https://devfeed.tech/tags/metric.md>), [metrics](<https://devfeed.tech/tags/metrics.md>), [pricing](<https://devfeed.tech/tags/pricing.md>), [retention](<https://devfeed.tech/tags/retention.md>), [saas](<https://devfeed.tech/tags/saas.md>), [saas-metrics](<https://devfeed.tech/tags/saas-metrics.md>), [subscriptions](<https://devfeed.tech/tags/subscriptions.md>)

## AI overview

A practical guide for SaaS founders explaining customer lifetime value (CLV), how to calculate it, why retention and expansion revenue affect it, and how billing and pricing strategies can improve business quality.

## Source excerpt

A practical guide to customer lifetime value for SaaS founders, including CLV formulas, common mistakes, and the billing strategies that increase retention and expansion revenue.