# CX90: Rethinking, Redesigning and Reimplementing the Groupon User Experience

DevFeed: [CX90: Rethinking, Redesigning and Reimplementing the Groupon User Experience](<https://devfeed.tech/articles/cx90-rethinking-redesigning-and-reimplementing-the-groupon-user-experience-26219.md>)

Original publisher: [Read original article](<https://medium.com/groupon-eng/cx90-rethinking-redesigning-and-reimplementing-the-groupon-user-experience-59a03b6c306c?source=rss----5c13a88f9872---4>)

Author: Avleen Kaur

Published: 2021-12-22T16:57:17Z

Content type: opinion

Language: en

Sources: [Groupon Engineering -- Medium](<https://devfeed.tech/sources/groupon-engineering-medium.md>)

Topics: [User Experience](<https://devfeed.tech/topics/user-experience.md>), [Web](<https://devfeed.tech/topics/web.md>), [browsers](<https://devfeed.tech/topics/browsers.md>), [Mobile](<https://devfeed.tech/topics/mobile.md>), [modules](<https://devfeed.tech/topics/modules.md>)

Tags: [agile](<https://devfeed.tech/tags/agile.md>), [browsers](<https://devfeed.tech/tags/browsers.md>), [interface](<https://devfeed.tech/tags/interface.md>), [mobile](<https://devfeed.tech/tags/mobile.md>), [modules](<https://devfeed.tech/tags/modules.md>), [product](<https://devfeed.tech/tags/product.md>), [product-analytics](<https://devfeed.tech/tags/product-analytics.md>), [user-experience](<https://devfeed.tech/tags/user-experience.md>), [user-interface-design](<https://devfeed.tech/tags/user-interface-design.md>), [web](<https://devfeed.tech/tags/web.md>)

## AI overview

This article describes Groupon's CX90 project, a 90-day effort to redesign and reimplement the user experience. The team changed the interface from a deal-focused feed to a category-focused experience across the Home, Browse, and Search pages for desktop and mobile browsers.

## Source excerpt

All Grouponers who haven't been living under a rock this past year probably know what CX90 is. But for the few that missed out on this extraordinary project and the rest of the world, CX90 was a huge effort across the Product and Engineering Teams at Groupon where all of us came together to redesign our user experience and interface within a period of 90 days. It was an "all hands on deck" situation and probably one of the greatest collaborations we've seen across the organization where people from different backgrounds and areas of expertise joined forces to transform a simple vision into reality. Why? The old Groupon interface focused primarily on a deal feed that allowed our users to scroll through the entire depth of our inventory either for all types of deals or for specific categories of interest. We soon realized that our users were missing out on all the wonderful opportunities we had to offer. We wanted to help them discover new experiences and "Grab Life by the Groupon" by going out of their comfort zones. Our new interface solved exactly this problem. We changed our feed from being deal focused to category focused in order to understand user intent and preferences, expose them to the breadth of the inventory that we had to offer, and to help them explore experiences they could potentially enjoy if only they took a chance. And to be honest, we were also long overdue for a design refresh. 😅 What? Since I'm a part of Web Search and Discovery team, also internally known as Ion, I'll focus on my own experiences and that of my team. We were responsible for reimplementing the Groupon Home, Browse and Search pages both for desktop and mobile browsers. For the Homepage, we transitioned from a plain deal feed and deal carousels to bigger and bolder modules with engaging text and images that highlighted the different categories from our inventory, allowing users to explore specific deals that might interest them instead of aimlessly scrolling through a generic feed.