# Data Is An Art, Not Just A Science--And Storytelling Is The Key

DevFeed: [Data Is An Art, Not Just A Science--And Storytelling Is The Key](<https://devfeed.tech/articles/data-is-an-art-not-just-a-science-and-storytelling-is-the-key-1359.md>)

Original publisher: [Read original article](<https://shopify.engineering/data-storytelling-shopify>)

Author: Wendy Foster

Published: 2022-04-27T19:45:01Z

Content type: article

Language: en

Sources: [Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering.md>), [Shopify Engineering - Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering-shopify-engineering.md>)

Topics: [Data Science](<https://devfeed.tech/topics/data-science.md>), [Shopify](<https://devfeed.tech/topics/shopify.md>), [data](<https://devfeed.tech/topics/data.md>), [dashboards](<https://devfeed.tech/topics/dashboards.md>)

Tags: [analysis](<https://devfeed.tech/tags/analysis.md>), [article](<https://devfeed.tech/tags/article.md>), [communication](<https://devfeed.tech/tags/communication.md>), [data-science](<https://devfeed.tech/tags/data-science.md>), [examples](<https://devfeed.tech/tags/examples.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [shopify](<https://devfeed.tech/tags/shopify.md>), [visualization](<https://devfeed.tech/tags/visualization.md>)

## AI overview

This article explains data storytelling as a core data science skill that combines science, mathematics, art, and communication. It argues that effective storytelling goes beyond charts and dashboards by presenting insights in narratives that stakeholders can understand and act on, with examples from Shopify.

## Source excerpt

Data science is a balancing act between math, science, art, and communication. In this article, learn how to tell an effective data story illustrated with examples from Shopify.