# Why Hosting Providers Need to Offer Managed Cloud Services, Not Just Servers

DevFeed: [Why Hosting Providers Need to Offer Managed Cloud Services, Not Just Servers](<https://devfeed.tech/articles/dear-hosters-you-are-selling-wood-not-furniture-36350.md>)

Original publisher: [Read original article](<https://berthub.eu/articles/posts/dear-hosting-providers-you-sell-lumber-and-not-furniture/>)

Published: 2025-03-18T12:20:00Z

Content type: opinion

Language: en

Sources: [Bert Hubert's writings](<https://devfeed.tech/sources/bert-hubert-s-writings.md>)

Topics: [Cloud](<https://devfeed.tech/topics/cloud.md>), [Software as a service](<https://devfeed.tech/topics/saas.md>), [cloud-infrastructure](<https://devfeed.tech/topics/cloud-infrastructure.md>), [Authentication](<https://devfeed.tech/topics/authentication.md>), [Azure](<https://devfeed.tech/topics/azure.md>), [Amazon Web Services](<https://devfeed.tech/topics/aws.md>)

Tags: [authentication](<https://devfeed.tech/tags/authentication.md>), [aws](<https://devfeed.tech/tags/aws.md>), [azure](<https://devfeed.tech/tags/azure.md>), [cloud](<https://devfeed.tech/tags/cloud.md>), [cloud-native](<https://devfeed.tech/tags/cloud-native.md>), [developers](<https://devfeed.tech/tags/developers.md>), [native](<https://devfeed.tech/tags/native.md>), [servers](<https://devfeed.tech/tags/servers.md>), [services](<https://devfeed.tech/tags/services.md>)

## AI overview

The article argues that many modern developers need high-level managed cloud services rather than rented virtual servers. It uses hosted user registration, login, email verification, and two-factor authentication as examples of services that are difficult to implement correctly and illustrates the argument with a lumberyard-versus-furniture analogy.

## Source excerpt

Earlier, I wrote that there isn't just one type of cloud; it ranges from renting out servers to fully managed office software as a service. One relevant type of cloud use is what's informally called "cloud-native." I wrote in that earlier page that a "cloud-native developer" does not work based on servers. If you rent out virtual servers and call yourself a cloud company, a cloud-native developer won't understand you at all.