# How Generative AI Tools May Affect the Creative Industry

DevFeed: [How Generative AI Tools May Affect the Creative Industry](<https://devfeed.tech/articles/deeper-understanding-30788.md>)

Original publisher: [Read original article](<https://devblog.kogan.com/blog/deeper-understanding>)

Author: Ana Teo

Published: 2024-05-13T00:06:31Z

Content type: opinion

Language: en

Sources: [Kogan.com](<https://devfeed.tech/sources/kogan-com.md>)

Topics: [generative-ai-tools](<https://devfeed.tech/topics/generative-ai-tools.md>), [Generative AI](<https://devfeed.tech/topics/generative-ai.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [ChatGPT](<https://devfeed.tech/topics/chatgpt.md>), [OpenAI](<https://devfeed.tech/topics/openai.md>), [GitHub](<https://devfeed.tech/topics/github.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [ai-tools](<https://devfeed.tech/tags/ai-tools.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [creative](<https://devfeed.tech/tags/creative.md>), [generative-ai](<https://devfeed.tech/tags/generative-ai.md>), [github](<https://devfeed.tech/tags/github.md>), [industry](<https://devfeed.tech/tags/industry.md>), [openai](<https://devfeed.tech/tags/openai.md>)

## AI overview

This commentary examines how generative AI tools may affect the creative industry. It discusses rapid adoption of tools such as ChatGPT, Sora, DALL-E, Copilot and Midjourney, along with concerns about productivity, creative work and job displacement.

## Source excerpt

A look into the potential impact of generative AI tools in the creative industry Video Killed the Radio Star The Buggles' "Video Killed the Radio Star" highlights some concerns regarding the rise of technology within the creative industry. Released back in 1979, the hit ironically proceeded to become MTV's first music video. The lyrics "rewritten by machine on new technology" still ring true to this day, and it's an undeniable fact that will continue to persist as long as there's room to innovate. Forty-five years later, we're witnessing the dawn of a new way of manifesting an idea. It's naturally causing some fear, but what's actually there to be scared of? Computer God Countless generative AI (GenAI) tools have become available for public consumption over the last few years. ChatGPT racked up over 100 million users just two months after its launch in November 2022. To put things into perspective, it took 9 months for TikTok to get the same amount of active users, while it took Instagram two years to get as many active users. OpenAI has released two other tools - Sora and DALL-E - that admittedly have been equally impressive. In partnership with GitHub, OpenAI also boasts CoPilot, which is favoured by a few people in the team. Midjourney and Google have also produced programs that make use of large language models (LLMs). We've undoubtedly entered an AI Boom, and this phenomenon recently inspired an "AI arms race" in Silicon Valley where tech giants shifted their strategies to invest, improve and integrate these tools into their existing software. On paper, these applications increase productivity as they allow a rapid production of ideas, but creative professionals can't help but feel concerned about the future of their industry with every word that can now be transformed into a solution in just a matter of seconds. Paranoid Android In The Futur's "The Future of AI in the Creative Industry", Motion's Kevin Lau discusses the impact and the future of the creative in