# Deliver a personalized customer experience with GraphQL

DevFeed: [Deliver a personalized customer experience with GraphQL](<https://devfeed.tech/articles/deliver-a-personalized-customer-experience-with-graphql-23265.md>)

Original publisher: [Read original article](<https://www.apollographql.com/blog/deliver-a-personalized-customer-experience-with-graphql>)

Author: Val Polouchkine

Published: 2023-03-27T16:18:40Z

Content type: tutorial

Language: en

Sources: [Apollo Blog](<https://devfeed.tech/sources/apollo-blog.md>)

Topics: [GraphQL](<https://devfeed.tech/topics/graphql.md>), [GraphOS](<https://devfeed.tech/topics/graphos.md>), [Mobile](<https://devfeed.tech/topics/mobile.md>), [API](<https://devfeed.tech/topics/api.md>), [backends](<https://devfeed.tech/topics/backends.md>), [Android](<https://devfeed.tech/topics/android.md>), [iOS](<https://devfeed.tech/topics/ios.md>), [Web](<https://devfeed.tech/topics/web.md>)

Tags: [android](<https://devfeed.tech/tags/android.md>), [api](<https://devfeed.tech/tags/api.md>), [backend](<https://devfeed.tech/tags/backend.md>), [backends](<https://devfeed.tech/tags/backends.md>), [code](<https://devfeed.tech/tags/code.md>), [developers](<https://devfeed.tech/tags/developers.md>), [development](<https://devfeed.tech/tags/development.md>), [financial-services](<https://devfeed.tech/tags/financial-services.md>), [graphos](<https://devfeed.tech/tags/graphos.md>), [graphql](<https://devfeed.tech/tags/graphql.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [ios](<https://devfeed.tech/tags/ios.md>), [mobile](<https://devfeed.tech/tags/mobile.md>), [ui](<https://devfeed.tech/tags/ui.md>), [web](<https://devfeed.tech/tags/web.md>)

## AI overview

This tutorial explains how Apollo GraphOS and GraphQL can combine customer data from multiple services into a strongly typed API for personalized financial-services applications. It compares direct backend calls and backends-for-frontends with a GraphQL approach that retrieves only the data required by each feature, potentially reducing requests and improving mobile application performance.

## Source excerpt

This post is a part of our "How to power modern financial services apps with Apollo GraphOS" series. Also in this series: - Securing APIs declaratively with GraphQL - Adopt a Customer 360 approach to prevent fraud with GraphQL - Ensure compliant and secure third-party access using GraphOS Modern customers are increasingly knowledgeable about finance--they demand faster and more personalized services that require financial services organizations to reconsider how they leverage data and...