# Delivering interactive analytics at scale with Omni and Snowflake

DevFeed: [Delivering interactive analytics at scale with Omni and Snowflake](<https://devfeed.tech/articles/delivering-interactive-analytics-at-scale-with-omni-and-snowflake-82603.md>)

Original publisher: [Read original article](<https://omni.co/blog/snowflake-interactive-analytics>)

Author: Peter Whitehead

Published: 2026-01-30T16:00:00Z

Content type: article

Language: en

Sources: [Omni Blog](<https://devfeed.tech/sources/omni-blog.md>)

Topics: [product analytics](<https://devfeed.tech/topics/product-analytics.md>), [Snowflake streaming data architecture](<https://devfeed.tech/topics/snowflake-streaming-data-architecture.md>), [semantic-layer](<https://devfeed.tech/topics/semantic-layer.md>), [real-time ad analytics Snowflake](<https://devfeed.tech/topics/real-time-ad-analytics-snowflake.md>)

Tags: [concurrency](<https://devfeed.tech/tags/concurrency.md>), [embedded-analytics-product](<https://devfeed.tech/tags/embedded-analytics-product.md>), [latency](<https://devfeed.tech/tags/latency.md>), [metrics](<https://devfeed.tech/tags/metrics.md>), [natural-language](<https://devfeed.tech/tags/natural-language.md>)

## AI overview

The article describes how Snowflake Interactive Analytics and Omni support responsive embedded analytics as many users explore live data. It presents interactive tables and warehouses as a way to keep queries fast and predictable, and describes Omni's semantic layer and integration with Snowflake semantic views for consistent metrics across chat, dashboards, spreadsheets, and SQL. A demo compares query performance across table setups and shows analytics embedded in a CRM-style application.

## Source excerpt

Keeping experiences fast when everyone is clicking at once