# Why "Europe Must Invest" Is an Imprecise Call for European Action

DevFeed: [Why "Europe Must Invest" Is an Imprecise Call for European Action](<https://devfeed.tech/articles/don-t-say-europe-must-invest-in-xyz-36393.md>)

Original publisher: [Read original article](<https://berthub.eu/articles/posts/europe-must-invest-in-xyz/>)

Published: 2024-07-09T08:51:53Z

Content type: opinion

Language: en

Sources: [Bert Hubert's writings](<https://devfeed.tech/sources/bert-hubert-s-writings.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [communications](<https://devfeed.tech/topics/communications.md>), [email](<https://devfeed.tech/topics/email.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [communications](<https://devfeed.tech/tags/communications.md>), [email](<https://devfeed.tech/tags/email.md>), [eu](<https://devfeed.tech/tags/eu.md>), [europe](<https://devfeed.tech/tags/europe.md>), [government](<https://devfeed.tech/tags/government.md>), [invest](<https://devfeed.tech/tags/invest.md>), [meetings](<https://devfeed.tech/tags/meetings.md>), [policies](<https://devfeed.tech/tags/policies.md>), [politics](<https://devfeed.tech/tags/politics.md>), [reports](<https://devfeed.tech/tags/reports.md>)

## AI overview

The article argues that calls for "Europe" to invest in technology are imprecise because Europe is not a single actor and "invest" can mean either spending money or producing policies and reports. It urges writers to identify the responsible institution or group and specify the proposed action.

## Source excerpt

"Be even more suspicious [...] of all those who employ the term 'we' or 'us' without your permission. This is another form of surreptitious conscription, designed to suggest that 'we' are all agreed on 'our' interests and identity. [...] Always ask who this 'we' is" - Christopher Hitchens in Letters to a Young Contrarian. It is so easy to write "Europe must invest more in AI", but it is a red flag that reveals sloppy thinking on two levels.