# Double click: Does efficiency kill love?

DevFeed: [Double click: Does efficiency kill love?](<https://devfeed.tech/articles/double-click-does-efficiency-kill-love-9631.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/double-click-does-efficiency-kill-love/>)

Author: Jenny Xie

Published: 2025-05-15T00:00:00Z

Content type: opinion

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Figma](<https://devfeed.tech/topics/figma.md>), [Automation](<https://devfeed.tech/topics/automation.md>), [Hardware](<https://devfeed.tech/topics/hardware.md>), [App](<https://devfeed.tech/topics/app.md>)

Tags: [2025](<https://devfeed.tech/tags/2025.md>), [ai](<https://devfeed.tech/tags/ai.md>), [automation](<https://devfeed.tech/tags/automation.md>), [culture](<https://devfeed.tech/tags/culture.md>), [design](<https://devfeed.tech/tags/design.md>), [figma](<https://devfeed.tech/tags/figma.md>)

## AI overview

This Figma article reflects on Config 2025 and the design community's changing attitude toward AI. It argues that AI should augment creative craft and help people develop ideas further, while meaningful design still depends on connection, care, purpose, and intentional choices about automation.

## Source excerpt

At Config 2025, we were in our feelings about AI--but not in the ways you'd expect. This time around, the buzz was around building connection and care.