# Dynamic audiences in Google Analytics for Firebase

DevFeed: [Dynamic audiences in Google Analytics for Firebase](<https://devfeed.tech/articles/dynamic-audiences-in-google-analytics-for-firebase-16305.md>)

Original publisher: [Read original article](<https://firebase.blog/posts/2019/02/dynamic-audiences-in-google-analytics>)

Author: Steve Ganem

Published: 2019-02-12T00:00:00Z

Content type: release

Language: en

Sources: [Firebase Blog](<https://devfeed.tech/sources/firebase-blog.md>)

Topics: [Firebase](<https://devfeed.tech/topics/firebase.md>), [Google Analytics](<https://devfeed.tech/topics/google-analytics.md>), [App](<https://devfeed.tech/topics/app.md>)

Tags: [dynamic-audiences](<https://devfeed.tech/tags/dynamic-audiences.md>), [firebase](<https://devfeed.tech/tags/firebase.md>), [google-analytics](<https://devfeed.tech/tags/google-analytics.md>), [launch](<https://devfeed.tech/tags/launch.md>), [updates](<https://devfeed.tech/tags/updates.md>)

## AI overview

Google Analytics for Firebase adds dynamic audience evaluation, audience exclusion criteria, and membership durations. These features help marketers define app audiences more precisely and keep audience-based messaging current.

## Source excerpt

News, tutorials, and updates from the Firebase team.