# eBay Patents 10-Click Checkout DevFeed: [eBay Patents 10-Click Checkout]() Original publisher: [Read original article]() Author: Steve Yegge (noreply@blogger.com) Published: 2011-07-22T10:36:00Z Content type: opinion Language: en Sources: [Steve Yegge]() Topics: [ui](), [passwords]() Tags: [password](), [payment](), [paypal](), [ui]() ## AI overview A satirical commentary describes eBay and PayPal's purported patent for a cumbersome "10-click" Buy It Now checkout process, mocking repeated logins, upselling, payment steps, and misleading interface labels. ## Source excerpt San Jose, CA (Reuters) -- Online auctions cartel eBay (NASDAQ: EBAY) and its collections and incarceration arm PayPal announced that on July 21, 2011, the two companies had jointly been awarded United States Patent No. 105960411 for their innovative 10-click "Buy it Now" purchasing pipeline. The newly-patented buying system guides users through an intuitive, step-by-step process of clicking "Buy It Now", entering your password, logging in because they signed your sorry ass out again, getting upsold shit you don't want, continuing to your original destination, accepting the default quantity of 1 (otherwise known as "It"), committing to buy, clicking "Pay Now", entering a different password than your first one, clicking "Log In" again god dammit, declining to borrow money from eBay's usury department, reviewing the goddamn purchase details since by now you've completely forgotten what the hell you were buying, and finally confirming the god damned payment already. The 10-click checkout system, known colloquially as 10CLICKFU -- which many loyal users believe stands for "10 Clicks For You" -- was recently awarded top honors by the National Alliance of Reconstructive Hand Surgeons. 10CLICKFU incorporates a variable number of clicks ranging from eight to upwards of fifteen, but eBay's patent stipulates that any purchasing system that lies to you at least nine times about the "Now" part of "Buy It Now" is covered by their invention. The patent award came as a surprise to many analysts, since several of eBay's related patent attempts had been rejected on the basis of prior art. In one well-publicized filing, eBay had tried to patent a purely decorative, non-operational "Keep me signed in" checkbox, but Sony's PlayStation Network already had one just like it. And another eBay patent claim for excruciating page load times was rejected because the iPad App Store is still loading. But eBay's boldest and potentially furthest-reaching patent attempt was for "100% Inaccurate Butto