# Elizabeth Yin: You don't need a programmer, you need a market survey

DevFeed: [Elizabeth Yin: You don't need a programmer, you need a market survey](<https://devfeed.tech/articles/elizabeth-yin-you-don-t-need-a-programmer-you-need-a-market-survey-35394.md>)

Original publisher: [Read original article](<https://darkcoding.net/software/elizabeth-yin-you-dont-need-programmer-you-need-a-market-survey/>)

Author: Graham King

Published: 2011-03-07T06:24:58Z

Content type: opinion

Language: en

Sources: [Graham King](<https://devfeed.tech/sources/graham-king.md>)

Topics: [Users](<https://devfeed.tech/topics/users.md>), [Website](<https://devfeed.tech/topics/website.md>), [Forms](<https://devfeed.tech/topics/forms.md>), [Internet](<https://devfeed.tech/topics/internet.md>)

Tags: [building](<https://devfeed.tech/tags/building.md>), [business](<https://devfeed.tech/tags/business.md>), [co-founder](<https://devfeed.tech/tags/co-founder.md>), [customer](<https://devfeed.tech/tags/customer.md>), [marketing](<https://devfeed.tech/tags/marketing.md>), [product](<https://devfeed.tech/tags/product.md>), [software](<https://devfeed.tech/tags/software.md>), [startup](<https://devfeed.tech/tags/startup.md>), [survey](<https://devfeed.tech/tags/survey.md>), [technical](<https://devfeed.tech/tags/technical.md>), [users](<https://devfeed.tech/tags/users.md>), [website](<https://devfeed.tech/tags/website.md>)

## AI overview

The article argues that many internet startups should validate customer demand before building a website or seeking a technical co-founder. It recommends landing pages, signup forms, surveys, market research, customer interviews, and pre-sales to establish product-market fit and credibility.

## Source excerpt

"Validate your market before building: The key to startup success."