# Engineering as Marketing

DevFeed: [Engineering as Marketing](<https://devfeed.tech/articles/engineering-as-marketing-29636.md>)

Original publisher: [Read original article](<https://goteleport.com/blog/engineering-as-marketing/>)

Author: taylor@goteleport.com (Taylor Wakefield)

Published: 2016-09-21T00:00:00Z

Content type: opinion

Language: en

Sources: [Teleport](<https://devfeed.tech/sources/teleport.md>)

Topics: [coding](<https://devfeed.tech/topics/coding.md>), [ssh](<https://devfeed.tech/topics/ssh.md>), [Unix](<https://devfeed.tech/topics/unix.md>), [Command-line interface](<https://devfeed.tech/topics/cli.md>), [trust](<https://devfeed.tech/topics/trust.md>)

Tags: [building](<https://devfeed.tech/tags/building.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [marketing](<https://devfeed.tech/tags/marketing.md>), [products](<https://devfeed.tech/tags/products.md>), [ssh](<https://devfeed.tech/tags/ssh.md>), [trust](<https://devfeed.tech/tags/trust.md>), [unix](<https://devfeed.tech/tags/unix.md>)

## AI overview

Teleport describes using engineering work as a marketing channel by building useful tools and resources. The post presents Teleconsole, a tool for sharing a Unix shell over SSH with trusted users behind NAT, and explains the motivation and process behind the campaign.

## Source excerpt

In this post we talk about using every day engineering activities to better market our company and our products.