# Ensuring Safety in the Generative AI Ecosystem: Protecting Users from Non-Consensual Intimate Content

DevFeed: [Ensuring Safety in the Generative AI Ecosystem: Protecting Users from Non-Consensual Intimate Content](<https://devfeed.tech/articles/ensuring-safety-in-the-generative-ai-ecosystem-protecting-users-from-non-consensual-intimate-content-4235.md>)

Original publisher: [Read original article](<https://android-developers.googleblog.com/2026/08/ensuring-safety-genai-preventing-non-consensual-intimate-content.html>)

Author: Android Developers (noreply@blogger.com)

Published: 2026-08-25T17:00:00Z

Content type: article

Language: en

Sources: [Android Developers Blog](<https://devfeed.tech/sources/android-developers-blog.md>), [Android Developers Blog](<https://devfeed.tech/sources/android-developers-blog-2.md>)

Topics: [Generative AI](<https://devfeed.tech/topics/generative-ai.md>), [Responsibility & Safety](<https://devfeed.tech/topics/responsibility-safety.md>), [ai safety](<https://devfeed.tech/topics/ai-safety.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Google](<https://devfeed.tech/topics/google.md>), [LineageOS](<https://devfeed.tech/topics/lineageos.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [ai-safety](<https://devfeed.tech/tags/ai-safety.md>), [android](<https://devfeed.tech/tags/android.md>), [best-practices](<https://devfeed.tech/tags/best-practices.md>), [generative-ai](<https://devfeed.tech/tags/generative-ai.md>), [google](<https://devfeed.tech/tags/google.md>), [policy](<https://devfeed.tech/tags/policy.md>), [safety](<https://devfeed.tech/tags/safety.md>), [testing](<https://devfeed.tech/tags/testing.md>)

## AI overview

This article outlines Google Play's safety expectations for generative AI apps, with a focus on preventing non-consensual intimate imagery and other harmful content. It describes platform safeguards, app-lifecycle reviews, developer transparency, adversarial testing, and Android safety practices.

## Source excerpt

Posted by Ron Aquino, Senior Director, Trust & Safety, Chrome, Android, and Play At Google Play, user safety and developer success go hand in hand. We continue to see growth in apps with AI generated features, and indeed, adding generative AI into your apps is a great way to unlock incredible creative possibilities. However, AI features also bring new safety challenges - such as the rise of AI-facilitated generation of non-consensual intimate imagery (NCII). Google Play's policies prohibit the facilitation, creation, or distribution of non-consensual sexual content. Harmful applications designed to target, harass, or exploit individuals have absolutely no place on Google Play, and we are committed to enforcing our policies to keep the store a safe space for developers to thrive. We know that the vast majority of you are dedicated to building positive, ethical tools. To protect both your hard work and our shared user base, we are investing heavily in platform protections, technical defenses, and developer resources to stop abuse. How we're safeguarding our shared ecosystem Protecting the platform is a continuous effort. Bad actors attempt to exploit distribution channels, monetization paths, and model boundaries. To help keep the ecosystem fair and safe, we've put a multi-layered defense strategy in place: Safeguards across the app lifecycle: Generative AI features are dynamic and can be less predictable, so safety isn't just a one-time check when you submit your app. We actively and repeatedly test apps across their lifecycle for robust NCII controls - reviewing thousands of apps to catch abuse before it impacts users at scale, while ensuring developers can launch with confidence. Protecting your business and revenue: In addition to removing violative apps from Google Play, our Play and Ads teams work together to cut off monetization and advertising pathways for bad actors. Apps that are suspended or removed for attempting to generate or monetize harmful content suc