# Evaluating Paying for a Blog Post

DevFeed: [Evaluating Paying for a Blog Post](<https://devfeed.tech/articles/evaluating-paying-for-a-blog-post-41094.md>)

Original publisher: [Read original article](<https://www.craigkerstiens.com/2011/02/25/Evaluating-Paying-for-a-Blog-Post/>)

Author: Map

Published: 2011-02-26T03:55:56Z

Content type: opinion

Language: en

Sources: [Craig Kerstiens](<https://devfeed.tech/sources/craig-kerstiens.md>)

Topics: [Users](<https://devfeed.tech/topics/users.md>)

Tags: [blog-post](<https://devfeed.tech/tags/blog-post.md>), [business](<https://devfeed.tech/tags/business.md>), [sponsored](<https://devfeed.tech/tags/sponsored.md>), [traffic](<https://devfeed.tech/tags/traffic.md>)

## AI overview

The article explains how to evaluate paying for sponsored blog posts as a user acquisition channel. It recommends checking a blog's reported traffic, audience engagement, and posting frequency before sponsoring a post.

## Source excerpt

At a recent meetup I talked a bit about how I'd been using blog posts on other blogs, both free and paid for as a primary user acquisition tool. I was very shocked, when several were surprised and curious on the method for this. In tech startups coverage is common, but its usually just that press, not paid for press. I must say I love how the tech community doesn't force people to pay to get the word out, but it is very much a competition; that might be just as much work as paying. In contrast the wedding industry is very much a pay to play space. If you give some money you can get some attention. First things first, contact the blog you're interested in being written up in and ask for their media kit. If they welcome sponsored posts, then it is likely called out in their media kit. However, this isn't always the case, if you've noticed posts on their blog that have been sponsored posts but pricing isn't called out in their blog then email them explicitly and inquire. Once you've got their media kit its time to do some digging. My process has first been to validate their numbers. Most blogs include their unique visitors and page views in their media kits. I immediately jump over to compete to check if their numbers are even in the ballpark. To clarify in the ballpark can be somewhere around 1.5x of compete. There are a surprising number of blogs that may be 20x off in the numbers they are stating. This could mean you're outright lying on your stats, or that you're not running a solid enough business that you know how to effectively track your numbers. It could be, because your blog exists on 5 different domains, while compete I'm checking only the primary. Regardless, if you're numbers aren't close, it often means you're not as together as we'd like. If they pass the first smoke screen of the stats being in the ballpark, then we can move on to evaluating sponsoring a post. Traffic's a big factor, unique visitors are important as well as page views. Next we'll typica