# Firebase Remote Config personalization: overview and comparison with A/B testing

DevFeed: [Firebase Remote Config personalization: overview and comparison with A/B testing](<https://devfeed.tech/articles/everything-you-need-to-know-about-remote-config-s-latest-personalization-feature-16422.md>)

Original publisher: [Read original article](<https://firebase.blog/posts/2022/01/remote-config-personalization-overview>)

Author: Jon Mensing

Published: 2022-01-26T00:00:00Z

Content type: tutorial

Language: en

Sources: [Firebase Blog](<https://devfeed.tech/sources/firebase-blog.md>)

Topics: [personalization](<https://devfeed.tech/topics/personalization.md>), [Firebase](<https://devfeed.tech/topics/firebase.md>), [A/B Testing](<https://devfeed.tech/topics/a-b-testing.md>), [feature flags](<https://devfeed.tech/topics/feature-flags.md>), [Machine learning](<https://devfeed.tech/topics/machine-learning.md>)

Tags: [a-b-testing](<https://devfeed.tech/tags/a-b-testing.md>), [feature-flags](<https://devfeed.tech/tags/feature-flags.md>), [firebase](<https://devfeed.tech/tags/firebase.md>), [games](<https://devfeed.tech/tags/games.md>), [personalization](<https://devfeed.tech/tags/personalization.md>), [remote-config](<https://devfeed.tech/tags/remote-config.md>), [tutorials](<https://devfeed.tech/tags/tutorials.md>), [updates](<https://devfeed.tech/tags/updates.md>)

## AI overview

This Firebase article introduces Remote Config personalization, a beta feature that uses machine learning to select app configurations for individual users based on a specified objective. It explains how personalization differs from manual A/B testing and describes uses such as feature flags, app customization, and game difficulty adjustment.

## Source excerpt

News, tutorials, and updates from the Firebase team.