# Figma on Figma: Evolving our visual language

DevFeed: [Figma on Figma: Evolving our visual language](<https://devfeed.tech/articles/figma-on-figma-evolving-our-visual-language-9696.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/figma-on-figma-evolving-our-visual-language/>)

Author: Carly Ayres

Published: 2024-09-16T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Figma](<https://devfeed.tech/topics/figma.md>), [Canvas](<https://devfeed.tech/topics/canvas.md>)

Tags: [design](<https://devfeed.tech/tags/design.md>), [developers](<https://devfeed.tech/tags/developers.md>), [figma](<https://devfeed.tech/tags/figma.md>), [fonts](<https://devfeed.tech/tags/fonts.md>), [playground](<https://devfeed.tech/tags/playground.md>), [space](<https://devfeed.tech/tags/space.md>)

## AI overview

Figma describes a refreshed visual identity designed to reflect its evolution from a design tool into an ecosystem for developers, product managers, and broader product teams. The update introduces new typography, primitives, colors, compositions, and motion principles.

## Source excerpt

Figma's visual identity has gotten a bold refresh. From playful primitives to a vibrant new palette, we're unveiling our latest brand evolution--one that speaks to all product builders.