# How PeopleFun used Firebase Predictions to personalize Wordscapes monetization

DevFeed: [How PeopleFun used Firebase Predictions to personalize Wordscapes monetization](<https://devfeed.tech/articles/find-out-how-peoplefun-increased-ltv-with-firebase-predictions-16347.md>)

Original publisher: [Read original article](<https://firebase.blog/posts/2020/07/peoplefun-case-study>)

Author: Laura Willis

Published: 2020-07-30T00:00:00Z

Content type: article

Language: en

Sources: [Firebase Blog](<https://devfeed.tech/sources/firebase-blog.md>)

Topics: [Firebase](<https://devfeed.tech/topics/firebase.md>), [personalization](<https://devfeed.tech/topics/personalization.md>), [A/B Testing](<https://devfeed.tech/topics/a-b-testing.md>), [Android](<https://devfeed.tech/topics/android.md>), [iOS](<https://devfeed.tech/topics/ios.md>)

Tags: [a-b-testing](<https://devfeed.tech/tags/a-b-testing.md>), [ads](<https://devfeed.tech/tags/ads.md>), [analytics](<https://devfeed.tech/tags/analytics.md>), [android](<https://devfeed.tech/tags/android.md>), [app](<https://devfeed.tech/tags/app.md>), [case-study](<https://devfeed.tech/tags/case-study.md>), [firebase](<https://devfeed.tech/tags/firebase.md>), [ios](<https://devfeed.tech/tags/ios.md>), [monetization](<https://devfeed.tech/tags/monetization.md>), [personalization](<https://devfeed.tech/tags/personalization.md>), [predictions](<https://devfeed.tech/tags/predictions.md>), [retention](<https://devfeed.tech/tags/retention.md>)

## AI overview

PeopleFun used Firebase Predictions in Wordscapes to identify players unlikely to make in-app purchases within seven days. It showed those players more rewarded video ads while avoiding ads for players likely to purchase, helping balance advertising and in-app purchases.

## Source excerpt

News, tutorials, and updates from the Firebase team.